Brand Identity System — 2024
48.8566° N, 2.3522° E · PARIS STUDIO
OBSCURA
STUDIO
A creative studio for editorial photography, commercial film and spatial design. Where image is not captured — it is constructed.
Sector
Creative Studio
Tone
Bold · Technical · Cinematic
Deliverable
Full Brand Identity
01 / 05
02 — Logo System
02 / 05
OBSCURASTUDIO · PARIS
Primary — Dark
O
Monogram — Blue
OBSCURASTUDIO · PARIS
Primary — Light
O
OBSCURA
STUDIO
Horizontal — Steel
OBSCURASTUDIO · PARIS
Blue Accent — Dark
OBSCURA
STUDIO
Stacked — Minimal

Palette &
Type System

03 / 05
Void Black
#050507
Studio Dark
#0D0D12
Electric Blue
#2456FF
Blue Light
#4D78FF
Silver
#9B9B9B
Off-White
#F0EFEE
Primary — Bebas Neue
OBSC
URA
DisplayEDITORIAL
HeaderCOMMERCIAL FILM
LabelBRAND IDENTITY SYSTEM
Secondary — Space Grotesk
Precision in
every frame.
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Body · 15Studio editorial photography
Mono · 9PROJECT REF / DATE
04 — Stationery System
OS
Lucas Mercier
Creative Director & Photographer
lucas@obscura.studio
+33 6 12 34 56 78
obscura.studio
Paris · London · New York
Photograph. Film. Identity.
OBSCURA STUDIO
BRAND-KIT-2024
SVG
OBSCURA_Primary_Logo.svg
48 KB
PDF
Brand_Guidelines_v2.pdf
4.2 MB
AI
Stationery_Master.ai
28 MB
PNG
Colour_Swatches.png
1.1 MB
TRICKYSTUDIO — AI BRAND SYSTEM72H DELIVERY
Business Card85 × 55mm · 600gsm black uncoated · debossed logo, spot blue foil
LetterheadA4 · 100gsm uncoated · blue left-rule, reversed header block
Digital KitSVG / EPS / PNG @ 1×, 2×, 4× · dark & light variants · RGB & CMYK
Guidelines36-page PDF brand guide — usage rules, don'ts, photography direction
obscura.studio
WORK
STUDIO
CLIENTS
CONTACT
OBSCURA
Digital & Print Application

Brand in
Action

From pixel to print — the OBSCURA identity system scales across web, social, packaging and physical environment without losing its precision edge.

Website
Full responsive system
Social
IG, LinkedIn, X assets
Print
CMYK + Pantone 286C
Motion
Animated logo variant
Environment
Signage & studio fit-out
Delivery
72-hour handover
TRICKYSTUDIO · AI BRAND IDENTITY · 2024
05 / 06
Photography

Visual Applications

AI Generated · Higgsfield
Studio Environment
Studio Environment
Stationery Editorial
Stationery Editorial
Portfolio Screen
Portfolio Screen
06 / 06