S
Brand Identity System · 2024
SOLEIL
Atelier
Luxury Skincare — Paris

"A ritual of light. Skincare conceived at the intersection of Parisian apothecary craft and the precision of modern dermatology."

Sector
Luxury Skincare
Deliverables
Full Identity
Tone
Warm · Refined · Clinical
Timeline
72 Hours
Scroll to explore
01 / 05
SOLEILATELIER · PARIS
Primary — Dark
SA
Monogram — Accent
SOLEILATELIER · PARIS
Primary — Light
SA
SOLEIL
ATELIER · PARIS
Horizontal Lockup — Alt
SOLEILATELIER · PARIS
Reversed — Parchment
SA
SOLEIL ATELIER
Stamp Seal — Packaging
02 / 05
Colour System

Palette & Typography

03 / 05
Noir Profond
#1C1410
Ivoire Pur
#F9F5EF
Or Chaud
#C8965A
Rose Pêche
#D4997A
Crème Velours
#F0E8D8
Sauge Ancien
#7A8C6E

Primary — Cormorant Garamond

Soleil
Atelier
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
H1 · 72pxLumière Dorée
H2 · 48pxCollection Printemps
H3 · 32pxSérum Éclat Intense

Secondary — DM Sans

Light & clarity
in every formula.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Body · 15pxProduct description copy
Label · 9pxINGREDIENT LIST
Marie Laurent
Creative Director
marie@soleilatelier.fr
+33 1 42 00 00 00
soleilatelier.fr
SA
PARIS · LUXE SKINCARE
SOLEIL ATELIER
Paris · Luxury Skincare
12 Rue du Faubourg
Saint-Honoré
75008 Paris, France
Confidentiel — Soleil Atelier SAS soleilatelier.fr

Stationery System

Business Card
90 × 50mm · 400gsm Conqueror · soft-touch reverse, gold foil stamp
Letterhead
A4 · 120gsm laid paper · embossed logo header
Envelope
C5 & DL · ivory wove · hot-foil return address
04 / 05
SOLEIL ATELIER
Lumière
Sérum
Intensive Radiance · 30ml
Net 30ml / 1.0 fl oz
SOLEIL
ATELIER
30ml
Packaging Application

Product & Retail System

The identity extends seamlessly to every touchpoint — from glass-and-lacquer product packaging to shelf presentation, gifting and digital storefronts. Every surface carries the system.

Primary Pack
Matte lacquer, warm ivory
Typography
Cormorant Garamond 300
Accent Finish
22K gold hot-stamp
Substrate
Recycled board, FSC
Gifting
Ribbon-tied rigid box
Digital
Hex #F9F5EF / #1C1410
TRICKYSTUDIO · AI BRAND IDENTITY · 2024
05 / 06
Photography

Visual Applications

AI Generated · Higgsfield
Product Flat Lay
Product Flat Lay
Stationery Editorial
Stationery Editorial
Packaging Mockup
Packaging Mockup
06 / 06