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Brand Identity System · 2024
VER
DANA
"Slow fashion rooted in the earth. Materials that carry their origin. Garments made to last beyond a season."
"We build for brands who believe the most luxurious thing a garment can be is one that endures."
Sector
Sustainable Luxury Fashion
Tone
Organic · Considered · Poetic
Market
Northern Europe · Japan · UK
Delivery
Full Identity · 72 Hours
01 / 05

Logo System

02 / 05
VerdanaSustainable Luxury
Primary — Forest
V
VERDANA
Monogram — Terra
VerdanaSustainable Luxury
Primary — Linen
Verdana
LONDON
Italic Lockup — Moss
V
VERDANA
Monogram — Cream
Verdana
Sustainable
Luxury
Word Stacked — Flax

Colour &
Typography

03 / 05
Forest Deep
#1A2416
Sage Fern
#5A6E52
Terracotta
#B5714A
Linen Warm
#F2EDE5
Flax Pale
#E4D9C8
Fern Medium
#7A9068
Primary — Libre Baskerville
Verda
na
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
A B C D E F G H I J K L M
H1 · 80Earth & Thread
H2 · 48Spring Collection
H3 · 28Natural Linen Jacket
Secondary — Jost
Garments designed
for a slower world.
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t
0 1 2 3 4 5 6 7 8 9
Body · 15Product description text
Label · 8ORGANIC LINEN · PORTUGAL
Verdana
Elise Bergmann
Creative Direction
elise@verdana.co
+44 20 0000 0000
Verdana
Verdana
Sustainable Luxury Fashion
verdana.co · London
Verdana
100% Linen
Verdana
No. 08
Verdana
Sustainable Luxury · London
12 Redchurch Street
London E2 7DD
United Kingdom
Business Card90×50mm · 540gsm natural uncoated · terracotta foil
Hang Tags75×120mm · 300gsm recycled kraft · hemp string
Tissue WrapSage green · forest watermark repeat
04 / 05
EST. 2019
LONDON
Verdana
Sustainable Luxury
V
VERDANA
Linen
Jacket
No. 08
Retail & Packaging System

Identity in
Every Touch

From the tote bag carried through a market to the box folded open at home — every surface tells the same story. Considered. Rooted. Enduring.

Shopping Bag
100% recycled cotton
Gift Box
Forest lacquered board
Tissue
Sage print, FSC paper
Sticker Seal
Monogram embossed
Label
Woven, organic thread
Delivery
Full kit · 72 hours
TRICKYSTUDIO · AI BRAND IDENTITY · 2024
05 / 06
Photography

Visual Applications

AI Generated · Higgsfield
Fashion Flat Lay
Fashion Flat Lay
Hang Tags
Hang Tags
Tote Bag
Tote Bag
06 / 06